The design system incorporates elements of Inuit culture, such as clean lines and a focus on the essentials, to create a flexible, consistent, and scalable user interface, while also focuses on making the system unobtrusive with its minimal design.

The design system uses a muted and neutral colour palette, drawing inspiration from the earthy tones found in the Arctic landscape, such as whites, grays, purples, blues, and greens. These colours create a calming and serene atmosphere, evoking the sense of peace and tranquility associated with the Arctic. The colour choices also emphasis of unobtrusive design, while maintaining its versatility and adaptability, allowing it to be used in a variety of contexts and applications.

The block system inspired by Inuit Igloo building focuses on simplicity, functionality, and modularity. The system takes inspiration from the traditional Inuit Igloos, strong, efficient, and adaptable structures built from interlocking blocks.

The same concept of interlocking blocks is applied to the software interface, where modular blocks, representing different means of communication, can be easily combined and reconfigured to create new channels that make up a space.